You can get access to the article here: The Eroticization of Equality and Social Justice
"Therefore, they have to be made good...a good person -- a moral person -- is someone who is disciplined enough to be obedient..."
This quote, from George Lakoff's Don't Think of an Elephant which is mentioned in Rettig's article, is often (I think) the basis of many dystopic stories, where the elite's self-percieved utopia is brought about by demanding absolute obedience from the proles (whoever they may be in the context of the story.) And of course, a side effect of that is the creation of a dystopic society where individual freedom or expression can be seen as disobedience and is therefore punished.
Interesting reading, anyway.